Google Ads Management Addendum

This Google Ads Management Addendum ("Addendum") is between Ajar Intelligence LLC and the client named below ("Client", "you"). It covers Google Ads setup and/or ongoing management services. The site Terms of Service at ajaryan.com/terms also apply. If this Addendum and the site Terms conflict on Ads fees, ad spend, or cancelation for these services, this Addendum controls for those points. Card authorization through Stripe also incorporates acceptance of this Addendum and the site Terms.

1. Client (fill in)

Client business name:                               

Client contact name:                               

Email for invoices / notices:                               

Website / landing URL(s):                               

Google Ads account ID (if existing):                     

Start date:                               

Selected services (check all that apply):

• [ ] Google Ads Setup   $499 one-time
• [ ] Google Ads Management   $249 per month

2. Scope of services

Setup ($499 one-time) typically includes:

• Account and Search campaign structure (or audit of an existing account)
• Keyword research and ad groups for agreed themes
• Ad copy and extensions
• Conversion tracking guidance (calls and/or forms)
• Launch checklist so the first ads can go live

Management ($249 per month) typically includes:

• Weekly keyword, bid, and ad tune-ups within the agreed Search scope
• Budget and bid guidance
• Cut weak performers and boost stronger ones
• A simple monthly summary

Unless we agree in writing, this Addendum covers Google Search campaigns managed by Ajar Intelligence. It does not include a full creatives library, YouTube production, shopping feeds, or multi-channel media buying unless listed in a separate proposal.

3. Fees and ad spend

AJAR fees are flat. We do not charge a percentage of ad spend, legal fees, case outcomes, or recovery. Client is solely responsible for funding the Google Ads account and for Google's charges. Ad spend must bill to Client's own payment method on the Google Ads account. AJAR does not front ad spend.

4. Access, ownership, and cooperation

Client will grant AJAR timely access needed to perform the work, for example:

• Google Ads Admin access, or a Manager (MCC) link
• Website / analytics / tag access when conversion tracking requires it
• Business info for ads, landing pages, and offers

Client owns the Google Ads account and its data. Prefer Client-owned accounts with AJAR linked via Manager (MCC). Delays from missing access, content, or budget can pause progress. Setup is not complete until agreed launch items are done or Client asks to pause.

5. Billing, auto-renewal, card authorization, and cancelation

• Setup may be paid by one-time Stripe Checkout, invoice, or another method we agree in writing.
• Management is a recurring monthly auto-renewing subscription billed in advance when card checkout is used, unless we agree otherwise.
• Before or at checkout Client is shown the fee and that Management continues until canceled. Completing checkout authorizes recurring charges.
• By authorizing a card for Management, Client authorizes Ajar Intelligence LLC (via Stripe) to charge the card each month until Client cancels.
• Client may cancel Management anytime by email to kachik@ajaryan.com or through the Stripe customer portal when enabled. Cancelation stops future management periods after the current paid period ends, unless we agree otherwise in writing.
• Unused management time is not refunded as cash unless required by law or we agree in writing.

6. Fair Play, confidentiality, and content approval

• Unless a written exclusivity addendum says otherwise, AJAR may serve other clients, including other law firms, under the Fair Play Policy (incorporated by reference).
• We do not share one client's ads creative, keywords, bids, or performance data with another client.
• We do not bid on another AJAR client's firm name or branded terms for a different client.
• For regulated professions (including law), Client reviews and approves ad copy and landing claims before publish. Client is responsible for attorney advertising compliance. AJAR does not give legal advice.

7. No performance guarantees

Month 1 is a learning period. Paid search results vary by market, offer, landing page, budget, and competition. AJAR does not guarantee leads, sales, rankings, click volume, cost per lead, or return on ad spend. Estimates and examples are illustrative, not promises.

We do not claim Google Partner status or Google certifications in this Addendum. Services are performed by Ajar Intelligence.

8. Limitation of liability

To the fullest extent allowed by law, we are not liable for indirect or consequential damages from Ads services. Our total liability under this Addendum for any claim is limited to the AJAR fees you paid us for Ads Setup and Management in the three (3) months before the claim (not including Google ad spend).

9. Relationship to other agreements

Site Terms and Privacy apply. If Client also has a Care Plan Subscription Agreement, that agreement covers hosting and SEO care plans. This Addendum covers Google Ads setup and management only. The Fair Play Policy and Care Plan Deliverables Checklist (Ads section) apply to reporting fairness.

10. Signatures